{"id":3461,"date":"2022-08-01T14:24:27","date_gmt":"2022-08-01T11:24:27","guid":{"rendered":"https:\/\/datakapital.com\/blog\/?p=3461"},"modified":"2025-08-05T11:38:39","modified_gmt":"2025-08-05T08:38:39","slug":"sosyal-medyada-sentiment-analiz","status":"publish","type":"post","link":"https:\/\/datakapital.com\/blog\/sosyal-medyada-sentiment-analiz\/","title":{"rendered":"Sosyal Medyada Sentiment Analiz"},"content":{"rendered":"\r\n

Sosyal medyada sentiment analiz<\/strong>\u00a0g\u00fcn ge\u00e7tik\u00e7e h\u0131zlanmaktad\u0131r. Bu etkile\u015fim zamana, yere, olaya g\u00f6re farkl\u0131 \u015fekiller al\u0131r. Etkile\u015fim sayesinde sosyal medya mecralar\u0131 toplumu y\u00f6nlendiren ara\u00e7lar haline gelmi\u015ftir.<\/p>\r\n\r\n\r\n\r\n

\u0130nsanlar\u0131n y\u00fcz y\u00fcze olmayan ortamda etkile\u015fimlerinde duygunun \u00f6nemli yeri bulunmaktad\u0131r. Bu s\u00fcre\u00e7 sentiment analysis (duygu analizi)<\/a> denen y\u00f6ntemlerle incelenir. Duygu analizi (fikir madencili\u011fi veya duygusal yapay zek\u00e2 olarak da bilinir), \u201cduygusal durumlar\u0131 ve \u00f6znel bilgileri sistematik olarak tan\u0131mlamak, \u00e7\u0131karmak, \u00f6l\u00e7mek ve incelemek i\u00e7in do\u011fal dil i\u015fleme, metin analizi, hesaplamal\u0131 dilbilim ve biyometrinin kullan\u0131lmas\u0131d\u0131r.\u201d<\/p>\r\n\r\n\r\n\r\n

Duygusal Bula\u015f\u0131c\u0131l\u0131k<\/strong><\/h2>\r\n\r\n\r\n\r\n

Bula\u015fma kelimesi (contagion), Latince contagio kelimesinden t\u00fcremi\u015ftir ki bu kelime de con- (birlikte), tangere (dokunmak) kelimelerinin birle\u015fimidir. Her ili\u015fkinin ayn\u0131 zamanda bir toplumsal ba\u011f oldu\u011fu g\u00f6z \u00f6n\u00fcnde bulunduruldu\u011funda insanlar\u0131n ikili ili\u015fkileri de d\u00e2hil olmak \u00fczere her t\u00fcrl\u00fc insani ili\u015fkinin toplumsal anlamda bir kar\u015f\u0131l\u0131\u011f\u0131n\u0131n oldu\u011fu s\u00f6ylenebilir.<\/p>\r\n\r\n\r\n\r\n

Duygusal bula\u015f\u0131c\u0131l\u0131k<\/a> konusunda sosyal medya ara\u00e7lar\u0131n\u0131n \u00f6nemi b\u00fcy\u00fckt\u00fcr. Bir ara\u015ft\u0131rmaya g\u00f6re duygular toplumsal bir role sahiptir. \u00c7\u00fcnk\u00fc insanlar duygusal deneyimlerini birbirlerine g\u00f6sterme e\u011filimindedirler.[1]<\/a><\/p>\r\n\r\n\r\n

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<\/figcaption><\/figure>\r\n\r\n\r\n\r\n

Sosyal A\u011flar\u0131n Duygu Etkile\u015fimindeki Yeri<\/strong><\/h2>\r\n\r\n\r\n\r\n

Web 2.0\u2019\u0131n yayg\u0131nla\u015fmas\u0131 ile pasif durumda kalan kullan\u0131c\u0131lar aktif hale gelmi\u015ftir: Kullan\u0131c\u0131lar da i\u00e7erik \u00fcretmeye ba\u015flam\u0131\u015ft\u0131r. Ki\u015finin t\u00fcketici iken ayn\u0131 zamanda \u00fcretici olmas\u0131 k\u00fcresel bilgi al\u0131\u015fveri\u015fi s\u00fcrecini h\u0131zland\u0131rm\u0131\u015ft\u0131r. Bu s\u00fcre\u00e7 o dereceye gelmi\u015ftir ki yeni nesil ba\u011f\u0131ml\u0131l\u0131k t\u00fcrleri ba\u015f g\u00f6stermi\u015ftir. Ak\u0131ll\u0131 telefon\/cihazdan yoksun kalma korkusu (nomophobia), geli\u015fmeleri ka\u00e7\u0131rma korkusu (fear of missing out (FoMO)), internetsiz kalma korkusu (netlessphobia) bu ba\u011f\u0131ml\u0131l\u0131klar\u0131 ifade eden korkulardan baz\u0131lar\u0131d\u0131r.[2]<\/a><\/p>\r\n\r\n\r\n\r\n

Payla\u015fma sosyal a\u011flarla birlikte ortaya \u00e7\u0131kan bir durum de\u011fildir. Ancak sosyal a\u011flar\u0131n payla\u015fman\u0131n do\u011fas\u0131n\u0131 h\u0131z, i\u00e7erik, geri d\u00f6n\u00fc\u015f gibi konular a\u00e7\u0131s\u0131ndan \u00f6nemli derecede de\u011fi\u015ftirdi\u011fi s\u00f6ylenebilir.[3]<\/a> Bu dola\u015f\u0131m, farkl\u0131 kitleler bak\u0131m\u0131ndan farkl\u0131 sonu\u00e7lar do\u011furmaktad\u0131r. \u00d6rne\u011fin Buzzfeed\u2019in kurucusu Jonah Peretti\u2019ye g\u00f6re g\u00fcn boyu bilgisayar ba\u015f\u0131nda olan fakat bu s\u00fcrenin hepsini \u00e7al\u0131\u015farak ge\u00e7irmeyen insan toplulu\u011fu i\u00e7in \u201cBored at Work Network\u201d (BWN) tabirini kullanmaktad\u0131r. BWN taraf\u0131ndan yay\u0131lan medya, genel dola\u015f\u0131mda \u00f6nemli bir yere sahiptir.<\/p>\r\n\r\n\r\n\r\n

Bula\u015f\u0131c\u0131 medya sayesinde payla\u015f\u0131mlar\u0131m\u0131z\u0131 anl\u0131k olarak yapabilmekteyiz. Bu an\u0131ndal\u0131k \u00f6zelli\u011fi internetteki dola\u015f\u0131m\u0131n h\u0131z\u0131n\u0131 \u00f6nemli \u00f6l\u00e7\u00fcde art\u0131rmaktad\u0131r.<\/p>\r\n\r\n\r\n\r\n

Bula\u015f\u0131c\u0131l\u0131k A\u00e7\u0131s\u0131ndan Internet Meme\u00a0 \/ Caps K\u00fclt\u00fcr\u00fc<\/strong><\/h3>\r\n\r\n\r\n\r\n

\u00dclkemizde internet meme kavram\u0131 caps olarak bilinmektedir. Bu tarz\u0131n \u00f6zelli\u011fi i\u00e7eriklerin kullan\u0131c\u0131 tabanl\u0131 olarak \u00fcretilmesidir. Kavram\u0131 ilk kez 1976 y\u0131l\u0131nda Richard Dawkins taraf\u0131ndan \u201cThe Selfish Gene\u201d isimli kitapta kullan\u0131lm\u0131\u015ft\u0131r.[4]<\/a> Dawkins\u2019e g\u00f6re t\u0131pk\u0131 genler gibi bir toplumdaki toplumsal ve k\u00fclt\u00fcrel i\u00e7erikler meme\u2019ler yoluyla aktar\u0131lmaktad\u0131r. Meme\u2019ler k\u00fcresel bir dilin olu\u015fmas\u0131 sebebiyle \u00f6nemli bir yere de sahiptir.<\/p>\r\n\r\n\r\n\r\n

Emojiler<\/strong><\/h3>\r\n\r\n\r\n\r\n

Emojilerin hayat\u0131m\u0131za girmesi yak\u0131n tarihli olsa da insanlar\u0131n yaz\u0131\u015fmalar ba\u015fta olmak \u00fczere dijital d\u00fcnyada emojileri kullanmas\u0131 \u00e7ok yayg\u0131n bir hal alm\u0131\u015ft\u0131r. Emojiler ortak bir dil haline gelmi\u015ftir. Bug\u00fcn toplam 3633 emoji kullan\u0131mdad\u0131r.[5]<\/a> Emojilerin say\u0131s\u0131 y\u00fcksek olsa da duygu analizi bak\u0131m\u0131ndan yanl\u0131\u015f kullan\u0131mlar analizlerde sapmalara neden olabilmektedir.<\/p>\r\n\r\n\r\n\r\n

Duygusal Bula\u015f\u0131c\u0131l\u0131k A\u00e7\u0131s\u0131ndan Sosyal Medyan\u0131n \u0130tici G\u00fcc\u00fc<\/strong><\/h3>\r\n\r\n\r\n\r\n

William Brady ve di\u011ferleri Twitter\u2019daki ahlaki konu etkile\u015fimlerini inceledikleri \u00e7al\u0131\u015fmalar\u0131nda konuyu silah kullan\u0131m\u0131, e\u015fcinsel evlilik ve iklim de\u011fi\u015fikli\u011fi olarak s\u0131n\u0131rland\u0131rm\u0131\u015ft\u0131r. \u0130\u00e7erikler; duygusal dil, ahlaki dil ve ahlaki \u2013 duygusal dil olarak \u00fc\u00e7e ayr\u0131lm\u0131\u015ft\u0131r. \u00c7al\u0131\u015fma sonucunda ahlaki \u2013 duygusal dilin kullan\u0131m\u0131n\u0131n yo\u011funlukta oldu\u011fu, Twitter\u2019daki retweet \u00f6zelli\u011finin ise siyasi olarak motive olmu\u015f ki\u015filer \u00fcst\u00fcnde daha \u00e7ok etkisinin bulundu\u011fu saptanm\u0131\u015ft\u0131r.[6]<\/a><\/p>\r\n\r\n\r\n\r\n

Vicario ve di\u011ferleri ise Facebook\u2019taki kullan\u0131c\u0131lar \u00fczerinde yapt\u0131klar\u0131 ara\u015ft\u0131rma sonucunda daha aktif olan kullan\u0131c\u0131lar\u0131n daha az aktif olanlara k\u0131yasla daha az duygu etkile\u015fimine girdiklerini tespit etmi\u015ftir.[7]<\/a><\/p>\r\n\r\n\r\n\r\n

Paolo Gerbaudo sosyal medyan\u0131n toplumsal hareketlere etkisini inceledi\u011fi yaz\u0131s\u0131nda ara\u015ft\u0131rmas\u0131nda Facebook\u2019ta duygusal bula\u015f\u0131c\u0131l\u0131\u011f\u0131n y\u00fcksek oldu\u011fu sonucuna varm\u0131\u015ft\u0131r. \u00d6rne\u011fin M\u0131s\u0131r ve \u0130spanya\u2019da 2011\u2019de ba\u015flayan protestolarda sosyal medyan\u0131n itici g\u00fcc\u00fc y\u00fcksektir.[8]<\/a><\/p>\r\n\r\n\r\n\r\n

Sonu\u00e7<\/strong><\/h2>\r\n\r\n\r\n\r\n

\u0130nternetsiz kalman\u0131n bir hastal\u0131k haline (netlessphobia) gelecek kadar ba\u011f\u0131ml\u0131l\u0131k oldu\u011fu bir \u00e7a\u011fda sosyal a\u011flar itici bir g\u00fc\u00e7 haline gelmi\u015ftir.<\/p>\r\n\r\n\r\n\r\n

Meme \u2013 caps \u2013 emoji kullan\u0131mlar\u0131 k\u00fcresel bir dil olu\u015fturmu\u015ftur ve bu dilin toplumsal etkile\u015fim bak\u0131m\u0131ndan etkisi b\u00fcy\u00fckt\u00fcr.<\/p>\r\n\r\n\r\n\r\n

\u0130nsanlar duygusal a\u00e7\u0131dan kar\u015f\u0131l\u0131kl\u0131 etkile\u015fime a\u00e7\u0131kt\u0131r. Sosyal medya toplumda itici bir g\u00fcce sahiptir.<\/p>\r\n\r\n\r\n\r\n

Referanslar:<\/strong><\/h2>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n

[1]<\/a> Fowler, J. H. & Christakis, N. A. (2008). Dynamic Spread of Happiness in a Large Social Network: Longitudinal Analysis Over 20 Years in The Framingham Heart Study, BMJ 337, 1-9, https:\/\/doi.org\/10.1136\/bmj.a2338<\/p>\r\n\r\n\r\n\r\n

[2]<\/a> Y\u0131ld\u0131r\u0131m S. , Ki\u015fio\u011flu A. N. Teknolojinin Getirdi\u011fi Yeni Hastal\u0131klar: Nomofobi, Netlessfobi, FoMO. SD\u00dc T\u0131p Fak\u00fcltesi Dergisi. 2018; 25(4): 473-480. https:\/\/doi.org\/10.17343\/sdutfd.380640<\/p>\r\n\r\n\r\n\r\n

[3]<\/a> Ko\u00e7ak Kurt, \u015e. (2021). Enformasyonun Duygu Boyutu: Duygusal Bula\u015f\u0131c\u0131l\u0131k Perspektifinden Sosyal A\u011flarda Duygu \u00c7al\u0131\u015fmalar\u0131 . \u0130leti\u015fim Kuram ve Ara\u015ft\u0131rma Dergisi , 2021 (53) , 109-136 . DOI: 10.47998\/ikad.863473 https:\/\/doi.org\/10.47998\/ikad.863473<\/p>\r\n\r\n\r\n\r\n\r\n\r\n

[4]<\/a> Marwick, A. (2013). \u201cMemes\u201d, Contexts. https:\/\/journals.sagepub.com\/doi\/pdf\/10.1177\/1536504213511210<\/p>\r\n\r\n\r\n\r\n

[5]<\/a> Unicode. (2020). Full Emoji List v14.0. https:\/\/unicode.org\/emoji\/charts\/emoji-counts.html Eri\u015fim tarihi: 20.07.2022<\/p>\r\n\r\n\r\n\r\n

[6]<\/a> Brady, W. J., Wills, A. J., Jost, J., T., Tucker, J., A. ve Bavel, J., V. (2017). Emotion Shapes The Diffusion of Moralized Content in Social Networks. PNAS https:\/\/www.pnas.org\/doi\/full\/10.1073\/pnas.1618923114<\/p>\r\n\r\n\r\n\r\n

[7]<\/a> https:\/\/www.nature.com\/articles\/srep37825<\/p>\r\n\r\n\r\n\r\n

[8]<\/a> Gerbaudo, P. (2015). Rousing The Facebook Crowd: Digital Enthusiasm and Emotional Contagion in The 2011 Protests in Egypt and Spain. International Journal of Communication 10, 254-273 https:\/\/ijoc.org\/index.php\/ijoc\/article\/view\/3963\/1537<\/p>\r\n","protected":false},"excerpt":{"rendered":"

\u0130nsanlar\u0131n y\u00fcz y\u00fcze olmayan ortamda etkile\u015fimlerinde duygunun \u00f6nemli yeri bulunmaktad\u0131r. Bu s\u00fcre\u00e7 sentiment analysis (duygu analizi) denen y\u00f6ntemlerle incelenir. Duygu analizi (fikir madencili\u011fi veya duygusal yapay zek\u00e2 olarak da bilinir), \u201cduygusal durumlar\u0131 ve \u00f6znel bilgileri sistematik olarak tan\u0131mlamak, \u00e7\u0131karmak, \u00f6l\u00e7mek ve incelemek i\u00e7in do\u011fal dil i\u015fleme, metin analizi, hesaplamal\u0131 dilbilim ve biyometrinin kullan\u0131lmas\u0131d\u0131r.\u201d Bula\u015fma kelimesi<\/p>\n","protected":false},"author":3,"featured_media":3530,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39,12,15],"tags":[69,71,72],"class_list":{"0":"post-3461","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-analiz-teknikleri","8":"category-kitle-ilgisi-ve-etkilesim","9":"category-sentiment-analizi","10":"tag-sentiment-analiz","11":"tag-socmint","12":"tag-sosyal-medya-istihbarati"},"better_featured_image":{"id":3530,"alt_text":"Sosyal Medyada Duygu Analizi","caption":"","description":"","media_type":"image","media_details":{"width":550,"height":366,"file":"2022\/08\/Sosyal-Medyada-Duygu-Etkilesimi-3.jpg","filesize":32988,"sizes":{"medium":{"file":"Sosyal-Medyada-Duygu-Etkilesimi-3-300x200.jpg","width":300,"height":200,"mime-type":"image\/jpeg","filesize":7670,"source_url":"https:\/\/datakapital.com\/blog\/wp-content\/uploads\/2022\/08\/Sosyal-Medyada-Duygu-Etkilesimi-3-300x200.jpg"},"thumbnail":{"file":"Sosyal-Medyada-Duygu-Etkilesimi-3-150x150.jpg","width":150,"height":150,"mime-type":"image\/jpeg","filesize":4288,"source_url":"https:\/\/datakapital.com\/blog\/wp-content\/uploads\/2022\/08\/Sosyal-Medyada-Duygu-Etkilesimi-3-150x150.jpg"},"bunyad-small":{"file":"Sosyal-Medyada-Duygu-Etkilesimi-3-150x100.jpg","width":150,"height":100,"mime-type":"image\/jpeg","filesize":3268,"source_url":"https:\/\/datakapital.com\/blog\/wp-content\/uploads\/2022\/08\/Sosyal-Medyada-Duygu-Etkilesimi-3-150x100.jpg"},"bunyad-medium":{"file":"Sosyal-Medyada-Duygu-Etkilesimi-3-450x299.jpg","width":450,"height":299,"mime-type":"image\/jpeg","filesize":13174,"source_url":"https:\/\/datakapital.com\/blog\/wp-content\/uploads\/2022\/08\/Sosyal-Medyada-Duygu-Etkilesimi-3-450x299.jpg"}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"1","keywords":[]}},"post":3461,"source_url":"https:\/\/datakapital.com\/blog\/wp-content\/uploads\/2022\/08\/Sosyal-Medyada-Duygu-Etkilesimi-3.jpg"},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/datakapital.com\/blog\/wp-json\/wp\/v2\/posts\/3461","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/datakapital.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/datakapital.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/datakapital.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/datakapital.com\/blog\/wp-json\/wp\/v2\/comments?post=3461"}],"version-history":[{"count":10,"href":"https:\/\/datakapital.com\/blog\/wp-json\/wp\/v2\/posts\/3461\/revisions"}],"predecessor-version":[{"id":5461,"href":"https:\/\/datakapital.com\/blog\/wp-json\/wp\/v2\/posts\/3461\/revisions\/5461"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/datakapital.com\/blog\/wp-json\/wp\/v2\/media\/3530"}],"wp:attachment":[{"href":"https:\/\/datakapital.com\/blog\/wp-json\/wp\/v2\/media?parent=3461"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/datakapital.com\/blog\/wp-json\/wp\/v2\/categories?post=3461"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/datakapital.com\/blog\/wp-json\/wp\/v2\/tags?post=3461"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}