{"id":3944,"date":"2023-03-09T18:49:33","date_gmt":"2023-03-09T15:49:33","guid":{"rendered":"https:\/\/datakapital.com\/blog\/?p=3944"},"modified":"2025-08-11T12:44:27","modified_gmt":"2025-08-11T09:44:27","slug":"amerikan-yayin-devleri-bolgesel-piyasalarin-hakimi","status":"publish","type":"post","link":"https:\/\/datakapital.com\/blog\/amerikan-yayin-devleri-bolgesel-piyasalarin-hakimi\/","title":{"rendered":"Amerikan Yay\u0131n Devleri B\u00f6lgesel Piyasalar\u0131n Hakimi"},"content":{"rendered":"

Amerikan yay\u0131n devleri lokal dillerle \u00e7\u0131kard\u0131klar\u0131 i\u00e7erikler ile beraber g\u00fcn ge\u00e7tik\u00e7e b\u00fcy\u00fcyor. Netflix, Amazon, Walt Disney Co. , AT&T, HBOMax hali haz\u0131rda \u00a0geni\u015fleyen izleyici kitlelerini daha da b\u00fcy\u00fctmeyi hedefliyor. Milyarlarca dolar harcad\u0131klar\u0131 lokal dille olu\u015fturulmu\u015f programlar\u0131 sayesinde daha fazla izleyiciye ula\u015fmay\u0131 hedefleyen \u015firketler lokal \u015firketlerin direni\u015fleriyle kar\u015f\u0131 kar\u015f\u0131ya.<\/p>\n

SK Global Entertainment e\u015f ba\u015fkan\u0131 Charlie Corwin t\u00fcketicilerin her daim global \u015firketleri tercih etti\u011fini<\/a> ifade etti. Geni\u015f b\u00fct\u00e7e ile beraber lokal yazar, y\u00f6netmen ve oyuncular\u0131 da tutmakta zorlanmayan b\u00fcy\u00fck \u015firketler lokal \u015firketlere zor zamanlar ya\u015fat\u0131yor.\u00a0 \u2018\u2019T\u00fcm Avrupa\u2019da \u015fu an herhangi bir yay\u0131n ekibi bulmak m\u00fcmk\u00fcn de\u011fil.\u2019\u2019<\/a> diyen Constantin Film\u2019in yap\u0131mc\u0131s\u0131 Martin Moszkowicz global \u015firketlerini b\u00fcy\u00fck bir delik gibi her \u015fey \u00e7ekti\u011fini ifade etti.<\/p>\n

Netflix ise yorum yapmay\u0131 reddediyor. Netflix\u2019in bu sene i\u00e7erik olu\u015fturmak i\u00e7in 17 milyardan fazla dolarla yat\u0131r\u0131m yapmas\u0131 bekleniyor. Disney\u2019in Aral\u0131k\u2019ta a\u00e7\u0131klad\u0131\u011f\u0131na g\u00f6re 2024\u2019e kadar Disney+\u2019\u0131n i\u00e7erik \u00fcretimine ayr\u0131lan miktar 9 milyar dolar. \u0130ki \u015firketin bu miktarlar\u0131n bir k\u0131sm\u0131n\u0131 ABD d\u0131\u015f\u0131 yap\u0131mlar i\u00e7in ay\u0131raca\u011f\u0131 tart\u0131\u015f\u0131lmaz bir ger\u00e7ek.<\/p>\n

HBO Max<\/a> ise sadece \u00f6n\u00fcm\u00fczdeki iki y\u0131l i\u00e7in Latin Amerika \u00a0i\u00e7in yerel dille 100\u2019den fazla i\u00e7erik \u00e7\u0131karaca\u011f\u0131n\u0131 duyurdu. Ayr\u0131yeten Amazon 2017\u2019den bu yana yerel dildeki i\u00e7erik hacmini ikiye katlad\u0131\u011f\u0131n\u0131 a\u00e7\u0131klad\u0131.<\/p>\n

D\u00fcnya \u00e7ap\u0131ndaki toplam abonelik say\u0131lar\u0131 ise her ge\u00e7en g\u00fcn artmaya devam ediyor. 2016\u2019da 400 milyon olan bu say\u0131 g\u00fcn\u00fcm\u00fczde 1,1 milyar\u0131n \u00fczerinde.\u00a0 Hali haz\u0131rda y\u00fckselen abone say\u0131s\u0131n\u0131 g\u00f6z \u00f6n\u00fcnde bulundurdu\u011fumuzda Kuzey Amerika Pazar\u0131\u00a0 doygun hale gelince \u015firketlerin deniz a\u015f\u0131r\u0131 \u00fclkelere daha da fazla y\u00f6nelece\u011fini s\u00f6ylemek m\u00fcmk\u00fcn. \u00d6rne\u011fin \u015fu an i\u00e7in HBO Max T\u00fcrkiye\u2019ye gelmemi\u015f olmas\u0131na kar\u015f\u0131n ileride gelmesi olas\u0131.<\/p>\n

Brezilya\u2019n\u0131n en b\u00fcy\u00fck yay\u0131n organ\u0131, Grupo Globo, dijital platformlar\u0131 Globoplay i\u00e7in b\u00fcy\u00fck miktarda yat\u0131r\u0131m ger\u00e7ekle\u015ftirdiklerini a\u00e7\u0131klad\u0131.\u00a0 Amerikan devleriyle rekabet i\u00e7inde olan firman\u0131n dijital da\u011f\u0131t\u0131m ba\u015fkan\u0131 Erick Bretas pop\u00fcler Amerikan film ve tv \u015fovlar\u0131n\u0131n lisans\u0131n\u0131 alamaman\u0131n \u00fczerlerinde bask\u0131 olu\u015fturdu\u011funu s\u00f6yledi. Ek olarak 100 yeni projeyi platformlar\u0131 i\u00e7in geli\u015ftirdiklerini a\u00e7\u0131klayan Bretas \u2018\u2019Netflix ve Amazon \u00e7ok g\u00fc\u00e7l\u00fc firmalar fakat bizim lider olmay\u0131 hedeflemekten ba\u015fka se\u00e7ene\u011fimiz yok.\u2019\u2019 ifadelerinde bulundu. Abone say\u0131lar\u0131n\u0131 direkt olarak a\u00e7\u0131klamamalar\u0131na ra\u011fmen son iki aydaki abone say\u0131s\u0131n\u0131n %400 artt\u0131\u011f\u0131n\u0131 ifade ettiler.<\/p>\n

Avrupa Yay\u0131n Birli\u011fi – British Broadcasting Corp. ve France T\u00e9l\u00e9visions dahil<\/p>\n

50\u2019den fazla yay\u0131nc\u0131 kurulu\u015fun temsilcisi olan bir kurulu\u015f – \u00a0koordinat\u00f6r\u00fc\u00a0 Elly Veryvolet Avrupa\u2019daki yay\u0131nc\u0131lar\u0131n ortakl\u0131k olu\u015fturmalar\u0131n\u0131 ve dijital yay\u0131nc\u0131l\u0131\u011fa daha fazla yat\u0131r\u0131m yapmalar\u0131 gerekti\u011fini belirtti. Global \u015firketlerin Avrupa\u2019daki pazar paylar\u0131n\u0131n g\u00fcn ge\u00e7tik\u00e7e b\u00fcy\u00fcd\u00fc\u011f\u00fcn\u00fc s\u00f6ylemek m\u00fcmk\u00fcn.<\/p>\n

Avrupa\u2019da yay\u0131nc\u0131l\u0131k alan\u0131ndaki i\u015f\u00e7i haklar\u0131 b\u00f6lgesel h\u00fck\u00fcmetler ve sendikalarca koruma alt\u0131na al\u0131nm\u0131\u015f durumda. \u00d6rne\u011fin Almanya\u2019daki yerel sendikalar Netflix\u2019in \u00f6d\u00fcl politikas\u0131n\u0131n (Netflix herhangi bir dizisinin a\u015f\u0131r\u0131 izlenmesi sonucu yazar\u0131na, ekibine herhangi bir prim vermiyor) aksine bir dizinin sezonunun en az %90\u2019\u0131 10 milyondan fazla izlendi\u011finde \u015firketin oyunculara ve di\u011fer \u00e7al\u0131\u015fanlara bonus \u00f6demesi gerekti\u011fi \u00fczerine bir antla\u015fma yapt\u0131. Bu antla\u015fmay\u0131 olu\u015fturan ana unsur ise Netflix\u2019in Almanca yay\u0131nlanan ve d\u00fcnya \u00e7ap\u0131nda \u00fcne kavu\u015fan Dark adl\u0131 dizisi. Parrot Anayltics\u2019in verilerine g\u00f6re Dark ABD\u2019de vasat bir Amerikan dizisinden yay\u0131nland\u0131\u011f\u0131 d\u00f6nemde 10,9 kez daha fazla izlenmi\u015f.<\/p>\n

Avrupa Birli\u011fi kurallar\u0131na g\u00f6re Netflix gibi \u015firketler olu\u015fturduklar\u0131 i\u00e7eri\u011fin en az %30\u2019unu Avrupa \u0130\u00e7eri\u011fi (European Content) olarak nitelendirmeli ve elde ettikleri gelirleri tekrardan bu i\u00e7eriklere yat\u0131rmal\u0131d\u0131r. Avrupa\u2019daki devletlerin \u00f6zelinde bu konuda en agresif devlet olan Fransa ise Netflix\u2019in Fransa\u2019dan elde etti\u011fi gelirlerin %25\u2019ini tekrardan Frans\u0131z yat\u0131r\u0131mlar\u0131na ay\u0131rmas\u0131n\u0131 zorunlu tutan mevzuat\u0131 onaylad\u0131. Avrupa \u00f6zelinde yeni \u00e7\u0131kan veya eskiden olu\u015fturulmu\u015f dizilerin Netflix ve Disney\u2019de \u00f6nemli oranda artmas\u0131n\u0131\u00a0 bununla a\u00e7\u0131klamak m\u00fcmk\u00fcn. Ge\u00e7ti\u011fimiz g\u00fcnlerde iki \u015firket de onlarca yeni Avrupa projesi duyurdu.<\/p>\n

Netflix\u2019in Lupin ile 70 milyon izlenmeye ula\u015fmas\u0131 ve bir Avrupa i\u00e7eri\u011finin The Queens Gambit\u2019i ge\u00e7mesi lokal dille olu\u015fturulan dizilerin global \u00e7apta etkisini g\u00f6sterecek nitelikte. Bu listeye La Casa de Papel\u2019i de eklemek m\u00fcmk\u00fcn. Bunun yan\u0131nda \u00fclkemizde g\u00f6rd\u00fc\u011f\u00fcm\u00fcz kadar\u0131yla BluTV gibi lokal yay\u0131nc\u0131 \u015firketlerin savunma mekanizmas\u0131 ise kendisine \u00f6zg\u00fc dizi veya \u015fov \u00fcretmenin yan\u0131nda hali haz\u0131rda b\u00fcy\u00fck pop\u00fclariteye sahip dizileri (Chernobyl, Westworld) kendi platformunda yay\u0131nlamak. HBO Max gibi daha T\u00fcrkiye pazar\u0131na girmemi\u015f \u015firketlerin dizi haklar\u0131n\u0131 bulundurma stratejisiyle devam ettikleri g\u00f6r\u00fcl\u00fcyor.<\/p>\n

Netflix ve di\u011fer b\u00fcy\u00fck \u015firketlerin sermaye g\u00fcc\u00fcyle pazar\u0131 domine etmesine\u00a0 Avrupa\u2019da oldu\u011fu gibi k\u00fc\u00e7\u00fck sendikalar\u0131n veya k\u00fc\u00e7\u00fck yay\u0131nc\u0131 \u015firketlerin birle\u015fmesiyle \u00a0kar\u015f\u0131 koymak halen m\u00fcmk\u00fcn g\u00f6z\u00fck\u00fcyor.<\/p>\n

Ayr\u0131ca k\u00fcresel yay\u0131n end\u00fcstrisinin b\u00fcy\u00fcme e\u011filimi, yaln\u0131zca i\u00e7erik yat\u0131r\u0131mlar\u0131yla de\u011fil, ayn\u0131 zamanda teknolojik altyap\u0131 ve da\u011f\u0131t\u0131m kanallar\u0131ndaki yeniliklerle de destekleniyor. 5G teknolojisinin yayg\u0131nla\u015fmas\u0131, y\u00fcksek \u00e7\u00f6z\u00fcn\u00fcrl\u00fckl\u00fc i\u00e7eriklerin mobil cihazlarda kesintisiz izlenmesini kolayla\u015ft\u0131rarak abonelik art\u0131\u015f\u0131n\u0131 h\u0131zland\u0131r\u0131yor. Yapay zek\u00e2 tabanl\u0131 \u00f6neri algoritmalar\u0131, kullan\u0131c\u0131lar\u0131n platformlarda daha uzun s\u00fcre vakit ge\u00e7irmesini ve yeni i\u00e7eriklere y\u00f6nlendirilmesini sa\u011fl\u0131yor. Bu durum, \u00f6zellikle global devlerin abonelik bazl\u0131 gelir modellerini s\u00fcrd\u00fcr\u00fclebilir k\u0131lmalar\u0131nda kritik bir rol oynuyor.<\/p>\n

Yerel i\u00e7erik \u00fcretiminin artmas\u0131, yaln\u0131zca k\u00fclt\u00fcrel \u00e7e\u015fitlili\u011fi g\u00fc\u00e7lendirmekle kalm\u0131yor; ayn\u0131 zamanda izleyici sadakatini de art\u0131r\u0131yor. \u0130zleyiciler, kendi dil ve k\u00fclt\u00fcrlerinde \u00fcretilen dizilere ve filmlere eri\u015fim sa\u011flad\u0131klar\u0131nda platform de\u011fi\u015ftirme e\u011filimleri azal\u0131yor. Bu nedenle Netflix, Disney, Amazon gibi \u015firketler, farkl\u0131 b\u00f6lgelerde yerel prod\u00fcksiyon ofisleri kurarak hem i\u00e7erik geli\u015ftirme s\u00fcrecini h\u0131zland\u0131r\u0131yor hem de b\u00f6lgesel yetenekleri b\u00fcnyelerine kat\u0131yor. Ancak bu strateji, yerel prod\u00fcksiyon \u015firketlerinin rekabet g\u00fcc\u00fcn\u00fc zorlayarak ba\u011f\u0131ms\u0131z yap\u0131mc\u0131lar\u0131n pazardaki konumunu tehdit edebiliyor.<\/p>\n

Ekonomik a\u00e7\u0131dan bak\u0131ld\u0131\u011f\u0131nda, streaming platformlar\u0131 yaln\u0131zca i\u00e7erik \u00fcretiminde de\u011fil, pazarlama ve marka yat\u0131r\u0131mlar\u0131nda da agresif bir yakla\u015f\u0131m sergiliyor. B\u00fcy\u00fck \u00f6l\u00e7ekli global lansmanlar, sosyal medya kampanyalar\u0131 ve \u00fcnl\u00fc isimlerle yap\u0131lan i\u015f birlikleri, platformlar\u0131n pop\u00fclaritesini k\u0131sa s\u00fcrede art\u0131r\u0131yor. Yerel yay\u0131nc\u0131lar\u0131n bu tempoya ayak uydurabilmesi i\u00e7in ya ni\u015f pazarlara y\u00f6nelmeleri ya da ortak i\u00e7erik projeleriyle g\u00fc\u00e7 birli\u011fi yapmalar\u0131 gerekiyor. Avrupa Yay\u0131n Birli\u011fi gibi organizasyonlar\u0131n, bu t\u00fcr i\u015f birliklerini te\u015fvik etmesi, yerel ekosistemin varl\u0131\u011f\u0131n\u0131 korumas\u0131 a\u00e7\u0131s\u0131ndan kritik \u00f6nemde.<\/p>\n

Reg\u00fclasyon taraf\u0131nda ise Avrupa Birli\u011fi\u2019nin getirdi\u011fi yerel i\u00e7erik kotas\u0131, hem k\u00fclt\u00fcrel koruma hem de ekonomik dengeleme amac\u0131 ta\u015f\u0131yor. Fransa gibi \u00fclkeler, bu kotay\u0131 daha da ileriye ta\u015f\u0131yarak gelirlerin belirli bir y\u00fczdesini yerel yat\u0131r\u0131mlara y\u00f6nlendirme \u015fart\u0131 koyuyor. Bu yakla\u015f\u0131m, global devlerin pazar pay\u0131 kazan\u0131rken ayn\u0131 zamanda yerel end\u00fcstriye finansal katk\u0131da bulunmas\u0131n\u0131 sa\u011fl\u0131yor. Benzer \u015fekilde, Latin Amerika \u00fclkelerinde de yerel yap\u0131mlar\u0131n desteklenmesi i\u00e7in benzer yasal d\u00fczenlemelerin g\u00fcndeme gelmesi bekleniyor.<\/p>\n

T\u00fcketici davran\u0131\u015flar\u0131 a\u00e7\u0131s\u0131ndan bak\u0131ld\u0131\u011f\u0131nda, lokal dille \u00fcretilmi\u015f i\u00e7eriklerin global platformlarda ba\u015far\u0131ya ula\u015fmas\u0131, s\u0131n\u0131rlar\u0131n giderek \u00f6nemsizle\u015fti\u011fini g\u00f6steriyor. La Casa de Papel, Lupin, Squid Game gibi dizilerin d\u00fcnya \u00e7ap\u0131nda geni\u015f izleyici kitlelerine ula\u015fmas\u0131, izleyicilerin altyaz\u0131 veya dublaj engelini h\u0131zla a\u015ft\u0131\u011f\u0131n\u0131 kan\u0131tl\u0131yor. Bu durum, global platformlar\u0131n farkl\u0131 dillerde \u00fcretilen i\u00e7erikleri \u201clokal pazar \u00fcr\u00fcn\u00fc\u201d olarak de\u011fil, k\u00fcresel \u00f6l\u00e7ekte pazarlanabilir \u00fcr\u00fcnler olarak g\u00f6rmesini sa\u011fl\u0131yor.<\/p>\n

Sonu\u00e7 olarak, yay\u0131n end\u00fcstrisinde g\u00fc\u00e7 dengesi giderek sermaye ve i\u00e7erik \u00e7e\u015fitlili\u011fi \u00fczerine kurulu bir yar\u0131\u015fa d\u00f6n\u00fc\u015fm\u00fc\u015f durumda. Global \u015firketler, b\u00fcy\u00fck b\u00fct\u00e7eleri ve teknolojik \u00fcst\u00fcnl\u00fckleri sayesinde pazar\u0131 domine etmeye devam ederken, yerel yay\u0131nc\u0131lar ise k\u00fclt\u00fcrel ba\u011flar\u0131n\u0131 ve \u00f6zg\u00fcn i\u00e7erik \u00fcretim kabiliyetlerini koruyarak varl\u0131k g\u00f6stermeye \u00e7al\u0131\u015f\u0131yor. \u00d6n\u00fcm\u00fczdeki y\u0131llarda bu iki kutuplu yap\u0131, muhtemelen daha fazla ortak yap\u0131m, lisans payla\u015f\u0131m\u0131 ve b\u00f6lgesel stratejilerin ortaya \u00e7\u0131kmas\u0131na zemin haz\u0131rlayacak.<\/p>\n","protected":false},"excerpt":{"rendered":"

Amerikan yay\u0131n devleri lokal dillerle \u00e7\u0131kard\u0131klar\u0131 i\u00e7erikler ile beraber g\u00fcn ge\u00e7tik\u00e7e b\u00fcy\u00fcyor. Netflix, Amazon, Walt Disney Co. , AT&T, HBOMax hali haz\u0131rda \u00a0geni\u015fleyen izleyici kitlelerini daha da b\u00fcy\u00fctmeyi hedefliyor. Milyarlarca dolar harcad\u0131klar\u0131 lokal dille olu\u015fturulmu\u015f programlar\u0131 sayesinde daha fazla izleyiciye ula\u015fmay\u0131 hedefleyen \u015firketler lokal \u015firketlerin direni\u015fleriyle kar\u015f\u0131 kar\u015f\u0131ya. SK Global Entertainment e\u015f ba\u015fkan\u0131 Charlie Corwin<\/p>\n","protected":false},"author":4,"featured_media":3945,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,48],"tags":[177,178,176,175],"class_list":{"0":"post-3944","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-jeoekonomik-makro-veriler","8":"category-kuresel-trendler","9":"tag-amazon","10":"tag-hbo","11":"tag-netflix","12":"tag-yayin-sirketleri"},"better_featured_image":{"id":3945,"alt_text":"Walt Disney \u015eirketi","caption":"","description":"","media_type":"image","media_details":{"width":2560,"height":1707,"file":"2023\/03\/Walt-Disney-scaled.jpg","filesize":387236,"sizes":{"medium":{"file":"Walt-Disney-300x200.jpg","width":300,"height":200,"mime-type":"image\/jpeg","filesize":16576,"source_url":"https:\/\/datakapital.com\/blog\/wp-content\/uploads\/2023\/03\/Walt-Disney-300x200.jpg"},"large":{"file":"Walt-Disney-1024x683.jpg","width":1024,"height":683,"mime-type":"image\/jpeg","filesize":101448,"source_url":"https:\/\/datakapital.com\/blog\/wp-content\/uploads\/2023\/03\/Walt-Disney-1024x683.jpg"},"thumbnail":{"file":"Walt-Disney-150x150.jpg","width":150,"height":150,"mime-type":"image\/jpeg","filesize":7740,"source_url":"https:\/\/datakapital.com\/blog\/wp-content\/uploads\/2023\/03\/Walt-Disney-150x150.jpg"},"medium_large":{"file":"Walt-Disney-768x512.jpg","width":768,"height":512,"mime-type":"image\/jpeg","filesize":66212,"source_url":"https:\/\/datakapital.com\/blog\/wp-content\/uploads\/2023\/03\/Walt-Disney-768x512.jpg"},"1536x1536":{"file":"Walt-Disney-1536x1024.jpg","width":1536,"height":1024,"mime-type":"image\/jpeg","filesize":181871,"source_url":"https:\/\/datakapital.com\/blog\/wp-content\/uploads\/2023\/03\/Walt-Disney-1536x1024.jpg"},"2048x2048":{"file":"Walt-Disney-2048x1365.jpg","width":2048,"height":1365,"mime-type":"image\/jpeg","filesize":277532,"source_url":"https:\/\/datakapital.com\/blog\/wp-content\/uploads\/2023\/03\/Walt-Disney-2048x1365.jpg"},"bunyad-small":{"file":"Walt-Disney-150x100.jpg","width":150,"height":100,"mime-type":"image\/jpeg","filesize":5860,"source_url":"https:\/\/datakapital.com\/blog\/wp-content\/uploads\/2023\/03\/Walt-Disney-150x100.jpg"},"bunyad-medium":{"file":"Walt-Disney-450x300.jpg","width":450,"height":300,"mime-type":"image\/jpeg","filesize":31017,"source_url":"https:\/\/datakapital.com\/blog\/wp-content\/uploads\/2023\/03\/Walt-Disney-450x300.jpg"},"bunyad-full":{"file":"Walt-Disney-1200x800.jpg","width":1200,"height":800,"mime-type":"image\/jpeg","filesize":126692,"source_url":"https:\/\/datakapital.com\/blog\/wp-content\/uploads\/2023\/03\/Walt-Disney-1200x800.jpg"},"bunyad-viewport":{"file":"Walt-Disney-2048x1365.jpg","width":2048,"height":1365,"mime-type":"image\/jpeg","filesize":277532,"source_url":"https:\/\/datakapital.com\/blog\/wp-content\/uploads\/2023\/03\/Walt-Disney-2048x1365.jpg"},"bunyad-768":{"file":"Walt-Disney-768x512.jpg","width":768,"height":512,"mime-type":"image\/jpeg","filesize":66212,"source_url":"https:\/\/datakapital.com\/blog\/wp-content\/uploads\/2023\/03\/Walt-Disney-768x512.jpg"}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]},"original_image":"Walt-Disney.jpg"},"post":3944,"source_url":"https:\/\/datakapital.com\/blog\/wp-content\/uploads\/2023\/03\/Walt-Disney-scaled.jpg"},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/datakapital.com\/blog\/wp-json\/wp\/v2\/posts\/3944","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/datakapital.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/datakapital.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/datakapital.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/datakapital.com\/blog\/wp-json\/wp\/v2\/comments?post=3944"}],"version-history":[{"count":4,"href":"https:\/\/datakapital.com\/blog\/wp-json\/wp\/v2\/posts\/3944\/revisions"}],"predecessor-version":[{"id":5517,"href":"https:\/\/datakapital.com\/blog\/wp-json\/wp\/v2\/posts\/3944\/revisions\/5517"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/datakapital.com\/blog\/wp-json\/wp\/v2\/media\/3945"}],"wp:attachment":[{"href":"https:\/\/datakapital.com\/blog\/wp-json\/wp\/v2\/media?parent=3944"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/datakapital.com\/blog\/wp-json\/wp\/v2\/categories?post=3944"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/datakapital.com\/blog\/wp-json\/wp\/v2\/tags?post=3944"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}