{"id":4037,"date":"2023-03-12T16:11:29","date_gmt":"2023-03-12T13:11:29","guid":{"rendered":"https:\/\/datakapital.com\/blog\/?p=4037"},"modified":"2025-08-10T13:43:48","modified_gmt":"2025-08-10T10:43:48","slug":"pandemi-buyuk-teknoloji-firmalarinin-buyumesini-hizlandirdi","status":"publish","type":"post","link":"https:\/\/datakapital.com\/blog\/pandemi-buyuk-teknoloji-firmalarinin-buyumesini-hizlandirdi\/","title":{"rendered":"Pandemi B\u00fcy\u00fck Teknoloji Firmalar\u0131n\u0131n B\u00fcy\u00fcmesini H\u0131zland\u0131rd\u0131"},"content":{"rendered":"

Covid-19\u2019dan<\/a> \u00f6nce de hat\u0131r\u0131 say\u0131l\u0131r bir b\u00fcy\u00fckl\u00fckte olan teknoloji end\u00fcstrisi pandemide devasa boyutlara ula\u015ft\u0131. Wall Street Journal\u2019\u0131n verilerine g\u00f6re b\u00fcy\u00fck teknoloji firmalar\u0131<\/strong> ( Apple, Microsoft, Amazon, Alphabet, Facebook)\u00a0 toplam karlar\u0131n\u0131 %24 artt\u0131rd\u0131. Bu b\u00fcy\u00fcmenin yan\u0131nda \u015firketler kadrolar\u0131n\u0131 geni\u015fletti. Sadece Amazon bu sene 500.000 yeni i\u015fe al\u0131m yapt\u0131.<\/p>\n

Pandemi d\u00f6nemi \u00e7o\u011fu \u015firketin home-office \u00e7al\u0131\u015fma modeline ge\u00e7mesiyle beraber tablet, laptop gibi teknolojik cihazlar\u0131n kullan\u0131m\u0131 artt\u0131. Sekt\u00f6r\u00fcn lider markalar\u0131ndan Apple sene i\u00e7erisinde\u00a0\u00a0 ge\u00e7en y\u0131la oranla \u00f6zellikle 2020\u2019nin d\u00f6rd\u00fcnce \u00e7eyre\u011finde %50 daha \u00e7ok sat\u0131\u015f yapt\u0131. Sene i\u00e7erisinde iki yeni Macbook lansman\u0131 yapan firma ayn\u0131 zamanda y\u0131l\u0131n d\u00f6rd\u00fcnc\u00fc \u00e7eyre\u011finde yeni Macbook Air ve 13.3 in\u00e7 Macbook Pro modellerinde kendi i\u015flemci \u00e7\u00f6z\u00fcm\u00fcn\u00fc kullanaca\u011f\u0131n\u0131 duyurdu.\u00a0 M1 ad\u0131yla tan\u0131t\u0131lan Apple\u2019\u0131n yeni i\u015flemci \u00e7\u00f6z\u00fcm\u00fc 5nm teknolojisi, sekt\u00f6rde fark yaratan enerji tasarrufu gibi \u00f6zellikleri ile bu sene teknoloji sekt\u00f6r\u00fcnde b\u00fcy\u00fck yank\u0131 uyand\u0131rd\u0131. Gelen olumlu tepkilerin sat\u0131\u015flara da yans\u0131d\u0131\u011f\u0131n\u0131 s\u00f6ylemek m\u00fcmk\u00fcn.<\/p>\n

Pandemi d\u00f6nemi evde ge\u00e7irilen zamanlarda en \u00e7ok kullan\u0131lan \u00fcr\u00fcnlerin sahiplerinden biri de Microsoft\u2019tu. Konsollar\u0131n \u00e7ok fazla satt\u0131\u011f\u0131 bu d\u00f6nemde Xbox\u2019\u0131n da sat\u0131\u015f rakamlar\u0131 \u00fcst seviyelerdeydi. E\u011fitimde de \u00e7ok fazla kullan\u0131lan Zoom\u2019un en b\u00fcy\u00fck alternatiflerinden Microsoft Teams ise y\u0131l i\u00e7inde en \u00e7ok kullan\u0131lan uygulamalardand\u0131. Y\u0131l i\u00e7inde 125 milyona yak\u0131n g\u00fcnl\u00fck kullan\u0131c\u0131 say\u0131s\u0131na ula\u015fan Microsoft Teams uzaktan e\u011fitim i\u00e7in kullan\u0131lan \u00f6nemli uygulamalardan.<\/p>\n

Pandeminin etkiledi\u011fi alanlardan biri de online al\u0131\u015fveri\u015fti. Sekt\u00f6r\u00fcn liderlerinden Amazon\u00a0 2019\u2019a oranla gelirini %38 artt\u0131rarak 386,1 milyar dolara \u00e7\u0131kard\u0131. 500.000 i\u015f\u00e7i al\u0131m\u0131yla beraber toplam \u00e7al\u0131\u015fan say\u0131s\u0131 1,3 milyon olan Amazon ileriki d\u00f6nemlerde en fazla ABD\u2019li i\u015f\u00e7iye sahip olarak Walmart\u2019\u0131 ge\u00e7ebilir.<\/p>\n

Evde ge\u00e7irilen zaman\u0131n artmas\u0131yla gelirleri artan bir ba\u015fka firma da Alphabet oldu. Reklam gelirleri y\u0131l\u0131n ilk \u00e7eyre\u011finde d\u00fc\u015fse de son \u00e7eyre\u011fine do\u011fru 50 milyar dolara yakla\u015ft\u0131. \u015eirket Youtube\u2019daki reklam kullan\u0131m\u0131n\u0131n artmas\u0131n\u0131n buna b\u00fcy\u00fck derecede etkisi oldu\u011funu a\u00e7\u0131klad\u0131. 2020\u2019nin \u00fc\u00e7\u00fcnc\u00fc \u00e7eyre\u011finde reklam gelirleri 35 milyar dolardan fazla olan \u015firketin insanlar\u0131n artan internet ve bununla beraber Google kullan\u0131m\u0131n\u0131n olumlu y\u00f6nde etkisi oldu\u011fu d\u00fc\u015f\u00fcn\u00fcl\u00fcyor.<\/p>\n

Pandemiden \u00f6nce de en b\u00fcy\u00fck sosyal a\u011f olan Facebook<\/a>, 2020 y\u0131l\u0131 itibari ile de g\u00fcnl\u00fck platformlar\u0131n\u0131n kullan\u0131mlar\u0131n\u0131n artt\u0131\u011f\u0131n\u0131 a\u00e7\u0131klad\u0131. Facebook\u2019un sahip oldu\u011fu platformlar\u0131n g\u00fcnl\u00fck ziyaret\u00e7i say\u0131lar\u0131 y\u0131l\u0131n son \u00e7eyre\u011fine do\u011fru 2.5 milyara ula\u015ft\u0131. Instagram\u2019da yeni yay\u0131nlad\u0131\u011f\u0131 online al\u0131\u015fveri\u015f gibi \u00f6zellikler de buna katk\u0131 sa\u011flad\u0131.<\/p>\n

Covid-19\u2019un k\u00fcresel ekonomi \u00fczerindeki etkileri farkl\u0131 sekt\u00f6rlerde de\u011fi\u015fkenlik g\u00f6sterirken, teknoloji end\u00fcstrisinin adeta alt\u0131n \u00e7a\u011f\u0131n\u0131 ya\u015fad\u0131\u011f\u0131 bir d\u00f6nem ortaya \u00e7\u0131kt\u0131. \u00d6zellikle uzaktan \u00e7al\u0131\u015fma, uzaktan e\u011fitim ve dijital e\u011flenceye olan talebin patlama yapmas\u0131, sekt\u00f6r\u00fcn b\u00fcy\u00fcmesini h\u0131zland\u0131ran ana etkenlerden biri oldu. Pek \u00e7ok analist, pandeminin teknoloji \u015firketleri i\u00e7in 5\u201310 y\u0131l i\u00e7inde beklenen dijital d\u00f6n\u00fc\u015f\u00fcm\u00fc yaln\u0131zca birka\u00e7 ayda ger\u00e7ekle\u015fen bir s\u00fcrece d\u00f6n\u00fc\u015ft\u00fcrd\u00fc\u011f\u00fcn\u00fc belirtiyor. Bu h\u0131zl\u0131 adaptasyon, hem donan\u0131m hem de yaz\u0131l\u0131m taraf\u0131nda inovasyonlar\u0131n h\u0131zlanmas\u0131na yol a\u00e7t\u0131.<\/p>\n

Bunun yan\u0131nda, pandemi ile birlikte kullan\u0131c\u0131lar\u0131n t\u00fcketim al\u0131\u015fkanl\u0131klar\u0131 da radikal bi\u00e7imde de\u011fi\u015fti. \u0130nsanlar evde daha fazla vakit ge\u00e7irdik\u00e7e, online hizmetlere y\u00f6nelim artt\u0131. \u00d6rne\u011fin, bulut depolama servislerinin kullan\u0131m oranlar\u0131 b\u00fcy\u00fck art\u0131\u015f g\u00f6sterdi. Google Drive, Dropbox ve OneDrive gibi platformlar, kullan\u0131c\u0131 say\u0131lar\u0131nda tarihi seviyelere ula\u015ft\u0131. Bu art\u0131\u015f sadece bireysel kullan\u0131c\u0131larla s\u0131n\u0131rl\u0131 kalmad\u0131; \u015firketler de projelerini, veri depolama ve payla\u015f\u0131m s\u00fcre\u00e7lerini bulut ortam\u0131na ta\u015f\u0131d\u0131.<\/p>\n

Apple\u2019\u0131n M1 i\u015flemcili<\/a> Macbook modellerinin piyasaya s\u00fcr\u00fclmesi, teknoloji bas\u0131n\u0131nda geni\u015f yank\u0131 uyand\u0131rd\u0131. Kullan\u0131c\u0131lar\u0131n b\u00fcy\u00fck \u00e7o\u011funlu\u011fu, performans art\u0131\u015f\u0131n\u0131 ve enerji verimlili\u011fini \u00f6ne \u00e7\u0131karan yorumlar yapt\u0131. Yaz\u0131l\u0131m geli\u015ftiriciler i\u00e7in de bu yeni i\u015flemci mimarisi, uygulamalar\u0131n optimize edilmesi a\u00e7\u0131s\u0131ndan yeni f\u0131rsatlar sundu. \u00d6te yandan, pandeminin ilk d\u00f6neminde ya\u015fanan tedarik zinciri aksakl\u0131klar\u0131na ra\u011fmen Apple\u2019\u0131n \u00fcretim ve da\u011f\u0131t\u0131m s\u00fcre\u00e7lerini h\u0131zl\u0131 \u015fekilde toparlamas\u0131, \u015firketin kriz y\u00f6netimindeki g\u00fcc\u00fcn\u00fc ortaya koydu.<\/p>\n

Microsoft cephesinde ise yaln\u0131zca Xbox de\u011fil, Surface serisi laptop ve tabletlerin sat\u0131\u015flar\u0131nda da g\u00f6zle g\u00f6r\u00fcl\u00fcr bir art\u0131\u015f ya\u015fand\u0131. Uzaktan e\u011fitimin yayg\u0131nla\u015fmas\u0131yla birlikte, okullar ve \u00fcniversiteler Microsoft Teams\u2019i yaln\u0131zca bir ileti\u015fim arac\u0131 olarak de\u011fil, sanal s\u0131n\u0131f ortam\u0131 yaratmak i\u00e7in bir platform olarak kullanmaya ba\u015flad\u0131. Bu durum, Microsoft\u2019un yaz\u0131l\u0131m abonelik gelirlerine ciddi katk\u0131 sa\u011flad\u0131. Ayr\u0131ca, pandemi boyunca artan siber g\u00fcvenlik tehditlerine kar\u015f\u0131 \u015firketin g\u00fcvenlik yaz\u0131l\u0131mlar\u0131na yapt\u0131\u011f\u0131 yat\u0131r\u0131mlar, m\u00fc\u015fteriler taraf\u0131ndan olumlu kar\u015f\u0131land\u0131.<\/p>\n

Amazon\u2019un pandemi d\u00f6nemindeki y\u00fckseli\u015fi, yaln\u0131zca online al\u0131\u015fveri\u015fin artmas\u0131yla a\u00e7\u0131klanamaz. \u015eirket ayn\u0131 zamanda Amazon Web Services (AWS) \u00fczerinden sundu\u011fu bulut hizmetleriyle de gelirlerini \u00e7e\u015fitlendirdi. Pek \u00e7ok orta ve b\u00fcy\u00fck \u00f6l\u00e7ekli i\u015fletme, kendi dijital altyap\u0131s\u0131n\u0131 g\u00fc\u00e7lendirmek i\u00e7in AWS\u2019ye y\u00f6neldi. Ayr\u0131ca, pandemi ko\u015fullar\u0131 nedeniyle h\u0131zlanan e-ticaret rekabetinde Amazon\u2019un lojistik a\u011f\u0131, teslimat h\u0131z\u0131n\u0131 korumas\u0131 ve \u00fcr\u00fcn \u00e7e\u015fitlili\u011fi a\u00e7\u0131s\u0131ndan rakiplerine kar\u015f\u0131 belirgin bir avantaj sa\u011flad\u0131.<\/p>\n

Alphabet\u2019in Youtube platformu, pandemi boyunca hem kullan\u0131c\u0131lar hem de i\u00e7erik \u00fcreticileri a\u00e7\u0131s\u0131ndan en yo\u011fun kullan\u0131lan kanallardan biri oldu. \u0130nsanlar evde vakit ge\u00e7irirken e\u011fitim videolar\u0131, yemek tarifleri, egzersiz programlar\u0131 ve hobi i\u00e7eriklerine daha fazla ilgi g\u00f6sterdi. Bu da reklamverenlerin Youtube\u2019a olan ilgisini art\u0131rd\u0131. Ayr\u0131ca Google Meet, Zoom gibi platformlarla rekabet edebilmek i\u00e7in \u00f6nemli g\u00fcncellemeler ald\u0131 ve e\u011fitim kurumlar\u0131 taraf\u0131ndan yayg\u0131n \u015fekilde kullan\u0131lmaya ba\u015fland\u0131.<\/p>\n

Facebook\u2019un pandemi s\u00fcrecinde kullan\u0131c\u0131 say\u0131s\u0131n\u0131 art\u0131rmas\u0131n\u0131n bir di\u011fer nedeni de insanlar\u0131n sosyal izolasyon s\u00fcrecinde arkada\u015f ve aile ba\u011flar\u0131n\u0131 dijital ortamda s\u00fcrd\u00fcrmek istemesiydi. Platformun sundu\u011fu canl\u0131 yay\u0131n, online etkinlikler ve grup sohbetleri gibi \u00f6zellikler, bu d\u00f6nemde daha yo\u011fun kullan\u0131ld\u0131. Instagram\u2019\u0131n e-ticaret entegrasyonlar\u0131, k\u00fc\u00e7\u00fck i\u015fletmelerin \u00fcr\u00fcnlerini do\u011frudan platform \u00fczerinden satabilmesine olanak tan\u0131d\u0131. Bu, \u00f6zellikle fiziksel ma\u011fazalar\u0131 kapal\u0131 olan i\u015fletmeler i\u00e7in kritik bir gelir kanal\u0131 haline geldi.<\/p>\n

B\u00fcy\u00fck teknoloji \u015firketlerinin pandemi d\u00f6nemindeki b\u00fcy\u00fcmesi, ayn\u0131 zamanda k\u00fc\u00e7\u00fck giri\u015fimler i\u00e7in de yeni f\u0131rsatlar yaratt\u0131. E-ticaret, \u00e7evrimi\u00e7i e\u011fitim, dijital sa\u011fl\u0131k ve uzaktan \u00e7al\u0131\u015fma \u00e7\u00f6z\u00fcmleri sunan pek \u00e7ok start-up, yat\u0131r\u0131mc\u0131lar\u0131n ilgisini \u00e7ekti. \u00d6zellikle yaz\u0131l\u0131m tabanl\u0131 hizmetler, pazara giri\u015f engellerinin g\u00f6rece d\u00fc\u015f\u00fck olmas\u0131 sayesinde h\u0131zl\u0131 \u00f6l\u00e7eklenme f\u0131rsat\u0131 buldu.<\/p>\n

Bu d\u00f6nemde \u00f6ne \u00e7\u0131kan bir di\u011fer konu da teknoloji \u015firketlerinin toplumsal sorumluluk projeleri oldu. Bir\u00e7ok firma, pandemiyle m\u00fccadeleye destek olmak i\u00e7in \u00fccretsiz hizmetler sundu, sa\u011fl\u0131k \u00e7al\u0131\u015fanlar\u0131na cihaz ba\u011f\u0131\u015f\u0131nda bulundu veya uzaktan e\u011fitim platformlar\u0131n\u0131 \u00fccretsiz eri\u015fime a\u00e7t\u0131. Bu t\u00fcr ad\u0131mlar, markalar\u0131n hem kullan\u0131c\u0131 g\u00f6z\u00fcndeki g\u00fcvenilirli\u011fini hem de E-E-A-T kriterlerindeki otorite puanlar\u0131n\u0131 art\u0131rd\u0131.<\/p>\n

Sonu\u00e7 olarak, Covid-19 d\u00f6nemi teknoloji end\u00fcstrisi a\u00e7\u0131s\u0131ndan yaln\u0131zca k\u0131sa vadeli bir gelir art\u0131\u015f\u0131 de\u011fil, ayn\u0131 zamanda uzun vadede kal\u0131c\u0131 olacak dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcn ba\u015flang\u0131\u00e7 noktalar\u0131ndan biri olarak de\u011ferlendiriliyor. Pandemi sonras\u0131 d\u00f6nemde de bu \u015firketlerin b\u00fcy\u00fcme h\u0131zlar\u0131n\u0131n tamamen yava\u015flamas\u0131 beklenmiyor; aksine, hibrit \u00e7al\u0131\u015fma modelleri, yapay zeka tabanl\u0131 hizmetler ve yeni nesil donan\u0131mlar sayesinde teknoloji sekt\u00f6r\u00fcn\u00fcn k\u00fcresel ekonomideki pay\u0131n\u0131n artmaya devam edece\u011fi \u00f6ng\u00f6r\u00fcl\u00fcyor.<\/p>\n","protected":false},"excerpt":{"rendered":"

Covid-19\u2019dan \u00f6nce de hat\u0131r\u0131 say\u0131l\u0131r bir b\u00fcy\u00fckl\u00fckte olan teknoloji end\u00fcstrisi pandemide devasa boyutlara ula\u015ft\u0131. Wall Street Journal\u2019\u0131n verilerine g\u00f6re b\u00fcy\u00fck teknoloji firmalar\u0131 ( Apple, Microsoft, Amazon, Alphabet, Facebook)\u00a0 toplam karlar\u0131n\u0131 %24 artt\u0131rd\u0131. Bu b\u00fcy\u00fcmenin yan\u0131nda \u015firketler kadrolar\u0131n\u0131 geni\u015fletti. Sadece Amazon bu sene 500.000 yeni i\u015fe al\u0131m yapt\u0131. Pandemi d\u00f6nemi \u00e7o\u011fu \u015firketin home-office \u00e7al\u0131\u015fma modeline ge\u00e7mesiyle<\/p>\n","protected":false},"author":4,"featured_media":4039,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,48],"tags":[190,173,174],"class_list":{"0":"post-4037","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-jeoekonomik-makro-veriler","8":"category-kuresel-trendler","9":"tag-covid","10":"tag-gafam","11":"tag-teknoloji-sirketleri"},"better_featured_image":{"id":4039,"alt_text":"Facebook ve Teknoloji Devleri","caption":"","description":"","media_type":"image","media_details":{"width":1250,"height":834,"file":"2023\/03\/GAFAM-Teknoloji-Sirketleri.jpg","filesize":429282,"sizes":{"medium":{"file":"GAFAM-Teknoloji-Sirketleri-300x200.jpg","width":300,"height":200,"mime-type":"image\/jpeg","filesize":16658,"source_url":"https:\/\/datakapital.com\/blog\/wp-content\/uploads\/2023\/03\/GAFAM-Teknoloji-Sirketleri-300x200.jpg"},"large":{"file":"GAFAM-Teknoloji-Sirketleri-1024x683.jpg","width":1024,"height":683,"mime-type":"image\/jpeg","filesize":137137,"source_url":"https:\/\/datakapital.com\/blog\/wp-content\/uploads\/2023\/03\/GAFAM-Teknoloji-Sirketleri-1024x683.jpg"},"thumbnail":{"file":"GAFAM-Teknoloji-Sirketleri-150x150.jpg","width":150,"height":150,"mime-type":"image\/jpeg","filesize":7463,"source_url":"https:\/\/datakapital.com\/blog\/wp-content\/uploads\/2023\/03\/GAFAM-Teknoloji-Sirketleri-150x150.jpg"},"medium_large":{"file":"GAFAM-Teknoloji-Sirketleri-768x512.jpg","width":768,"height":512,"mime-type":"image\/jpeg","filesize":81603,"source_url":"https:\/\/datakapital.com\/blog\/wp-content\/uploads\/2023\/03\/GAFAM-Teknoloji-Sirketleri-768x512.jpg"},"bunyad-small":{"file":"GAFAM-Teknoloji-Sirketleri-150x100.jpg","width":150,"height":100,"mime-type":"image\/jpeg","filesize":5709,"source_url":"https:\/\/datakapital.com\/blog\/wp-content\/uploads\/2023\/03\/GAFAM-Teknoloji-Sirketleri-150x100.jpg"},"bunyad-medium":{"file":"GAFAM-Teknoloji-Sirketleri-450x300.jpg","width":450,"height":300,"mime-type":"image\/jpeg","filesize":32725,"source_url":"https:\/\/datakapital.com\/blog\/wp-content\/uploads\/2023\/03\/GAFAM-Teknoloji-Sirketleri-450x300.jpg"},"bunyad-full":{"file":"GAFAM-Teknoloji-Sirketleri-1200x801.jpg","width":1200,"height":801,"mime-type":"image\/jpeg","filesize":183280,"source_url":"https:\/\/datakapital.com\/blog\/wp-content\/uploads\/2023\/03\/GAFAM-Teknoloji-Sirketleri-1200x801.jpg"},"bunyad-768":{"file":"GAFAM-Teknoloji-Sirketleri-768x512.jpg","width":768,"height":512,"mime-type":"image\/jpeg","filesize":81603,"source_url":"https:\/\/datakapital.com\/blog\/wp-content\/uploads\/2023\/03\/GAFAM-Teknoloji-Sirketleri-768x512.jpg"}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"1","keywords":[]}},"post":4037,"source_url":"https:\/\/datakapital.com\/blog\/wp-content\/uploads\/2023\/03\/GAFAM-Teknoloji-Sirketleri.jpg"},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/datakapital.com\/blog\/wp-json\/wp\/v2\/posts\/4037","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/datakapital.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/datakapital.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/datakapital.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/datakapital.com\/blog\/wp-json\/wp\/v2\/comments?post=4037"}],"version-history":[{"count":3,"href":"https:\/\/datakapital.com\/blog\/wp-json\/wp\/v2\/posts\/4037\/revisions"}],"predecessor-version":[{"id":5511,"href":"https:\/\/datakapital.com\/blog\/wp-json\/wp\/v2\/posts\/4037\/revisions\/5511"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/datakapital.com\/blog\/wp-json\/wp\/v2\/media\/4039"}],"wp:attachment":[{"href":"https:\/\/datakapital.com\/blog\/wp-json\/wp\/v2\/media?parent=4037"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/datakapital.com\/blog\/wp-json\/wp\/v2\/categories?post=4037"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/datakapital.com\/blog\/wp-json\/wp\/v2\/tags?post=4037"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}